OUR STORY & MILESTONES
From our first tall tee in 2022 to selling a little more than tall tees today, discover our milestones and meet Ben, our lanky 6'5" founder.
MILESTONES
2025
DECEMBER 2025
10,000 LIFETIME ORDERS
Hitting 1,000 lifetime orders had taken us 15 months. Hitting 10,000 lifetime orders mark took us only 30 months after that. Thanks to YOU.
And we think that's pretty good going considering we've been in the middle of tariffs and trade wars the last 12 months.
DECEMBER 2025
OUR FIRST 4-FIGURE DONATION
After two successful fundraisers for Centrepoint, a homelessness charity, and Magic Breakfast, a schoolkids charity, we hit our first 4-figure donation to Medical Aid for Palestinians. They're a UK registered charity founded in 1982, which makes them almost as old as us (and we feel bloody old at 45).
NOVEMBER 2025
LANKY ARM HOODIES LAUNCHED
Many of you had waited a long time for this one. So we pulled out all the stops - a super soft extra long hoodie that'll make your partner want to hug you at odd times of the day and for any reason whatsover.
With a Just Tall touch of course - YKK™ zippers that'll stand the test of time.
MARCH 2025
CERTIFIED BY ECO-STYLIST
We thought it was about time we got an ethical certification to actually back up our claims for being ethical and sustainable.
So after a 1-month long vigorous audit and a few sleepless nights, we got our first bonafide ethical certification from eco-stylist.com.
We scored well in 3 areas: transparency, sustainability and fair labour practices.
FEBRUARY 2025
FREE BREAKFASTS FOR KIDS
We did our little part and successfully raised £920 for Magic Breakfast, a well known children's charity. They're fighting to end morning hunger by offering nutritious breakfasts to over 200,000 underprivileged children in schools across England, Scotland and Wales.
No kid should have to go hungry before school, so partnering with this charity was an absolute no-brainer.
JANUARY 2025
100 CUSTOMER PHOTOS & VIDEOS
We should be in the Guiness Book of Records for the largest brand collection of tall slim guys on the Internet. You won’t find such an awesome, extensive collection of photos & vids at any other tall brand. Trust us – we looked.
From tall and skinny to tall and broad (our biggest size just before big and tall territory), you’ll find the whole range of just tall guys here.
MILESTONES
2024
DECEMBER 2024
LANKY ARM SWEATSHIRTS DROP
Two years late, but better late than never. We launched our 5th main style - an extra long quarter zip sweatshirt with a tall torso friendly body and lanky arm friendly sleeves.
Made of 100% organic cotton too, as we have always hated itchy, irritating polyester. If that doesn't make you foam at the mouth, nothing will.
November 2024
OUR FIRST 3-FIGURE DONATION
For the first time ever, we donated 2% of all our sales between 1st August and 30th September to Centrepoint. That came to £468.99. We were over the moon we played our little part.
Centrepoint is a UK registered charity that combats youth homelessness through prevention, supported housing, education and employment.
SEPTEMBER 2024
WE'RE A GOOGLE TOP QUALITY STORE
After 2.5 years trading, we finally became a Google Top Quality Store. That means we're nailing it in key metrics such as:
- Fast & high quality site
- Competitive pricing
- Secure payment methods
- Fast shipping
- Free returns
MILESTONES
2023
NOVEMBER 2023
STAY FLAT COLLAR POLOS DROP
Nobody wants to see your belly button (whether it's hairy or not) when you stretch out, a common sight from short guy polos that generally run even shorter than short guy t-shirts.
Our 3rd style, a long polo, fixes all that. Launched with an extra long body, fitted sleeves and a stay-flat collar for a crsip killer look. What a super rare item you'll be getting your hands on.
MAY 2023
1,000 LIFETIME ORDERS
That only took us 15 months. Boy what a grind that was. But an admirable achievement with all the cutthroat competition, face-ripping inflation and post-covid e-commerce fatigue around at that time.
A special place in our tall hearts went to P Arkwright, our 1,000th order. We must be special to you too, considering you bought another 3 times since then.
JANUARY 2023
FITTED EXTRA LONG SLEEVE TEES DROP
We'll never forget how bloody chilly it was at Golders Green for our 7am long sleeve tee photoshoot. Kudos to 6'7" Roy for helping us launch our 2nd main style. If we knew the photographer was 6'2" he could have modelled our medium tall! Oh well.
Our long sleeves have baggy free torsos AND baggy free sleeves. What a killer combo. You'll never have to worry about chilly, exposed forearms again.
MILESTONES
2022
NOVEMBER 2022
FIRST EVER MONTH IN PROFIT
We made money for the first month ever. A jaw-dropping, whopping £18.52 (about $20). A minuscle profit but a major symbolic victory. It will probably be another 1-2 years before we totally break-even (recover all previous months' losses).
So to all budding entrepreneurs out there starting out: Don't give up your day jobs. You don't want to be chasing your dream living in a cardboard box under a bridge.
SEPTEMBER 2022
ETHICAL FACTORY UPGRADE
We were in dire need of a new ethical factory that could stick to deadlines. Our grand opening was actually meant to be in November 2021 in time for Black Friday, but production delays ruined those plans (and our pockets).
To cut a long story short, we struck a new deal with a larger, more efficient factory: Sree Balaji Intl. A superb combo of quality, price, efficiency and most importantly, ethics. We haven't looked back since.
FEBRUARY 2022
JUSTTALL.COM OPENS ITS DOORS
We launched on Feb 24th 2022 when most people were still half broke and recovering financially from the Xmas holidays. But a joyous day none the less with 7 extra long solid tees and 4 extra long graphic tees on offer. A special thanks to Hussein, Ram and Abdullah for modelling our launch colours.
M Wolfe was our first ever order with a rather cautious single plain white t-shirt. He never bought again. Probably just a short guy thinking he's just tall.
MILESTONES
2021
NOVEMBER 2021
IT'S ALL ABOUT PROTECTION
The last thing we need are shady sellers on fast fashion marketplaces like SHEIN and Temu copying our products.
Registering our logo as a trademark was a really boring and longwinded process. It finally happened in Nov 2021. Only £1500 poorer. A classic example of falsely thinking that doing legal stuff yourself without a lawyer is cheaper - in fact the opposite is true.
Thank God we don't need to speak to the trademark registry for another 10 years.
AUGUST 2021
A SIMPLE WINNING WINK
We wanted a clean, minimal logo. Something conveying simplicity and authenticity, our 2 biggest brand values. And that's exactly what we got.
Out of 5 finalists on a 99designs competition, there was one clear winner. Dusan from Serbia cooked up a brilliant J and T monogram in the shape of a wink. Simple and friendly, don't you think?
It must be pretty good. Because as of Jan 2025, we've only had 2 customers out of over 3000 whinge about it.
JUNE 2021
A JUST TALL BABY IS BORN
Horrible baggy clothing brings back memories of way back in 1999 when I took a 1 hour train trip from Luton to London to go to High And Mighty. But I quickly learned I was all High and no Mighty. And the long and slim t-shirts I was craving for turned out to be long and wide. Very wide. And a bloody wasted train fare.
Fast forward to 2021 and I had enough money (and courage!) to launch Just Tall. With the noble aim of saying bye to both wasted train trips and horrible baggy clothing.