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OUR STORY & MILESTONES

Ben Khalifa, the founder of Just Tall. He's wearing an extra long dark green long sleeve t-shirt. and standing in a park.

195 CM

FOUNDER'S STORY

TALL PEOPLE PROBLEMS

I'm Ben, the 195 cm slim founder of Just Tall. I've had many tall people problems over the years, such as hitting my head on short guy doorframes, getting cold feet in bed, having horrible showers and wearing horrible fitting clothing.

I wanted to set up a small business and fix one of these problems. Which problem could I fix the easiest? Definitely not doorframes. Who would want a new hole blown into their house for a tall friendly door? And if they're renting, their landlords would go ballistic. Setting up a 'tall renovations' company would cost ££££ too, and I had a very limited small business budget.

I also thought about tall friendly beds and tall friendly showers. Shipping extra long beds weighing half a ton around the world clearly wasn't economically viable. On the flip side, shipping tall modified shower heads was doable, but even the most useless DIY chaps could take a drill and move their shower heads up 20cm.

THE EASIEST SOLUTION

So that only left horrible clothing. I thought I'd have nothing to lose getting a few tall t-shirt samples in. Nowhere near as risky as tall doorframes, tall beds and tall shower heads.

So that's what made me think about Just Tall. A brand for guys who are exactly that. As a tall, slim, 'just tall' guy, I've ALWAYS failed to find clothes that fit at big and tall stores. And there are loads of big and tall stores out there.

But thankfully we’re not another big and tall store. Because not all of us get wider the taller we get. Many stay skinny the taller we get. And we rarely find clothes that fit at regular stores (too short) or big and tall stores (too baggy).

TALL SKINNY GUYS NEED LOVE TOO

Tall skinny guys suffer, and we don’t deserve it. We deserve, just like everyone else, to wear great fitting clothing that flatters our lean frames.

I thought it was about time tall skinny guys found the right fit just as easily as short guys and big & tall guys. So I founded Just Tall, a simple & sustainable tall lifestyle brand especially for these 'just tall' guys.

WHAT MAKES US DIFFERENT


At Just Tall, we make extra-long clothing without the extra width – the simple formula for giving a great fit to the vertically gifted, not the horizontally gifted.

Every piece in our collection is designed for men 6’2 and above, with proportions fine-tuned to tall bodies, not big and tall bodies. Tees, polos, and jumpers are three inches longer than standard fits, hitting right where they should, bang on mid-fly. They’re fitted through the chest and shoulders, cut to flatter tall slim and athletic frames, and relaxed at the waist to allow room for dad bods and skinny-fat builds. Designed to keep you comfortable while looking sharp.

We also believe less is more. Instead of chasing endless trends, we keep our range small, timeless, and versatile. Limited styles, limited colours, but maximum mileage. Every item is built to last and to be worn on repeat, not tossed after a season. Buy once, wear a hundred times, and you might even forget what shopping for clothes used to feel like.

And while the fit is our calling card, sustainability is just as core. Every garment is made from certified organic cotton, free from pesticides and nasties, produced in factories where workers are treated fairly. The goal: clothes you feel good wearing, in every sense. And the fabric is so soft, you’ll probably end up wearing our tees and polos to bed half the time.

Buying from us is also refreshingly simple. Forget confusing charts; our sizing system is based on five tall body types, from tall-skinny to tall-broad. Pick your match and you’re done. Plus, we’ve built something you won’t find anywhere else: a Customer Gallery with over 100 photos of real tall guys (not models) wearing our gear. It’s the most honest look you’ll get at how our clothes fit tall bodies just like yours, and yes, some of our customers look so good you’d swear they were models.

Giving back is part of our DNA too. We donate a portion of sales to causes that matter, from Medical Aid for Palestinians, providing life-saving care in Gaza and beyond, to Magic Breakfast, helping tackle child hunger in the UK.

And because details matter, we’ve also earned recognition as a Google Top Quality Store, so you can shop knowing your order is in safe hands from checkout to delivery.

At the end of the day, Just Tall isn’t about being flashy. It’s about solving a problem tall men have dealt with forever: finding clothes that fit right, feel right, and do right by the planet. In a nutshell, we’re not the only tall slim specialist store out there, but we’ve set ourselves apart by offering ethical tall slim menswear that’s simple, long-lasting and affordable. And we can pretty confidently say to every tall skinny guy: finding your fit is no longer a mission with Just Tall.

MILESTONES

2025

A picture of 6'6" Joshua standard next to a lake and wearing our medium tall white polo.

JANUARY 2025

100 CUSTOMER PHOTOS & VIDEOS

We should be in the Guiness Book of Records for the largest brand collection of tall slim guys on the Internet. You won’t find such an awesome, extensive collection of photos & vids at any other tall brand. Trust us – we looked.

From tall and skinny to tall and broad (our biggest size just before big and tall territory), you’ll find the whole range of just tall guys here. And the best thing? Hardly a single big and tall guy to be found. A rare species here.

 
Just Tall is supporting Magic Breakfast, a UK registered charity, by donating 2% of sales from December 1st 2024 - Feb 28th 2025. Magic Breakfast is tackling morning by offering breakfasts to over 200,000 children in schools across England and Scotland.
We raised 920 pounds in this campaign.

FEBRUARY 2025

£920 RAISED = LOTS OF BREKKIE TOAST

We did our little part andsuccessfully raised 920 pounds for Magic Breakfast, a well known UK charity. They're fighting to end morning hunger by offering nutritious breakfasts to over 200,000 underprivileged children in schools across England, Scotland and Wales.

It goes without saying, eating breakfast every morning, without fail, is so important for children. It improves their learning, school attendance and general well-being.

 
Eco-stylist logo

MARCH 2025

CERTIFIED BY ECO-STYLIST

We thought it was about time we got an ethical certification to actually back up our claims for being ethical and sustainable. As many brands are wishy-washy at best and outright misleading at worst.

So after a 1-month long vigorous audit and a few sleepless nights, we got our first bonafide ethical certification from eco-stylist.com.

We scored decently in 3 areas: transparency, sustainability and fair labour practices.

 

MILESTONES

2024

In September 2024, Just Tall became a Google Top Qualiy Store with high performance in website speed, shipping, returns and payment methods.

SEPTEMBER 2024

IN GOOGLE'S GOOD BOOKS

After 2.5 years trading, we finally became a Google Top Quality Store. That means we're nailing it in key metrics such as:

  • Fast & high quality site
  • Competitive pricing
  • Secure payment methods
  • Fast shipping
  • Free returns
 
Just Tall raised 469 pounds for Centrepoint, a UK registered charity, by donating 2% of sales from September 1st 2024 - October 31st 2024. Centrepoint is ending youth homelessness through prevention, supported housing, education, training and employment.

November 2024

SUPPORTING THE HOMELESS

For the first time ever, we donated 2% of all our sales between 1st August and 30th September to Centrepoint. That came to £468.99. We were over the moon we played our little part.

Centrepoint is a UK registered charity that combats youth homelessness through prevention, supported housing, education and employment.

 
A tall slim guy wearing an extra long sweatshirt with arms spread out to show the sleeves are long enough for his lanky arms.

DECEMBER 2024

LANKY ARM SWEATSHIRTS DROP

Two years late, but better late than never. We launched our 5th main style - an extra long quarter zip sweatshirt with a tall torso friendly body and lanky arm friendly sleeves.

Made of 100% organic cotton too, as we have always hated itchy, irritating polyester. If that doesn't make you foam at the mouth, nothing will.

 

MILESTONES

2023

6'5" Ben, 6'2" Antonio and 6'7" Roy standing in a park after their tall long sleeve photoshoot.

JANUARY 2023

FITTED EXTRA LONG SLEEVE TEES DROP

We'll never forget how bloody chilly it was at Golders Green for our 7am long sleeve tee photoshoot. Kudos to 6'7" Roy for helping us launch our 2nd main style. If we knew the photographer was 6'2" he could have modelled our medium tall! Oh well.

Our long sleeves have baggy free torsos AND baggy free sleeves. What a killer combo. You'll never have to worry about chilly, exposed forearms again.

 
An infographic showing that Just Tall hit 1000 lifetime orders in May 2023.

MAY 2023

FIRST 1,000 ORDERS FROM JUST TALLERS

That only took us 15 months. Boy what a grind that was. But an admirable achievement with all the cutthroat competition, face-ripping inflation and post-covid e-commerce fatigue around at that time.

A special place in our tall hearts went to P Arkwright, our 1,000th order. We must be special to you too, considering you bought another 3 times since then.

 
2 images, the first showing a stay flat reinforced collar, and the second showing a traditional curly bacon collar.

NOVEMBER 2023

STAY FLAT COLLAR POLOS DROP

Nobody wants to see your belly button (whether it's hairy or not) when you stretch out, a common sight from short guy polos that generally run even shorter than short guy t-shirts.

Our 3rd style, a long polo, fixes all that. Launched with an extra long body, fitted sleeves and a stay-flat collar for a crsip killer look. What a super rare item you'll be getting your hands on.

 

MILESTONES

2022

Four tall slim guys wearing extra long fitted t-shirts in the a studio.

FEBRUARY 2022

JUSTTALL.COM OPENS ITS DOORS

We launched on Feb 24th 2022 when most people were still half broke and recovering financially from the Xmas holidays. But a joyous day none the less with 7 extra long solid tees and 4 extra long graphic tees on offer. A special thanks to Hussein, Ram and Abdullah for modelling our launch colours.

M Wolfe was our first ever order with a rather cautious single plain white t-shirt. He never bought again. Probably just a short guy thinking he's just tall.

 
Sree Balaji International, our ethical factory that can be verified on the IDFL website.

SEPTEMBER 2022

ETHICAL FACTORY UPGRADE

We were in dire need of a new ethical factory that could stick to deadlines. Our grand opening was actually meant to be in November 2021 in time for Black Friday, but production delays ruined those plans (and our pockets).

To cut a long story short, we struck a new deal with a larger, more efficient factory: Sree Balaji Intl. A superb combo of quality, price, efficiency and most importantly, ethics. We haven't looked back since.

 
A man holding up a $20 bill and smiling

NOVEMBER 2022

FIRST EVER MONTH IN PROFIT

We made money for the first month ever. A jaw-dropping, whopping £18.52 (about $20). A minuscle profit but a major symbolic victory. It will probably be another 1-2 years before we totally break-even (recover all previous months' losses).

So to all budding entrepreneurs out there starting out: Don't give up your day jobs. You don't want to be chasing your dream living in a cardboard box under a bridge.

 

MILESTONES

2021

A man in drowning in a very baggy suit. And our certificate of incorporation underneath it.

JUNE 2021

A JUST TALL BABY IS BORN

Horrible baggy clothing brings back memories of way back in 1999 when I took a 1 hour train trip from Luton to London to go to High And Mighty. But I quickly learned I was all High and no Mighty. And the long and slim t-shirts I was craving for turned out to be long and wide. Very wide. And a bloody wasted train fare.

Fast forward to 2021 and I had enough money (and courage!) to launch Just Tall. With the noble aim of saying bye to both wasted train trips and horrible baggy clothing.

 
The Just Tall monogram logo, designed by Dusan Mijolic.

AUGUST 2021

A SIMPLE WINNING WINK

We wanted a clean, minimal logo. Something conveying simplicity and authenticity, our 2 biggest brand values. And that's exactly what we got.

Out of 5 finalists on a 99designs competition, there was one clear winner. Dusan from Serbia cooked up a brilliant J and T monogram in the shape of a wink. Simple and friendly, don't you think?

It must be pretty good. Because as of Jan 2025, we've only had 2 customers out of over 3000 whinge about it.

 
Our trademark certificate.

NOVEMBER 2021

IT'S ALL ABOUT PROTECTION

The last thing we need are shady sellers on fast fashion marketplaces like SHEIN and Temu copying our products.

Registering our logo as a trademark was a really boring and longwinded process. It finally happened in Nov 2021. Only £1500 poorer. A classic example of falsely thinking that doing legal stuff yourself without a lawyer is cheaper but the opposite is true.

Thank God we don't need to speak to the trademark registry for another 10 years (to get the licence renewed).