IMPACT

It's not all about having organic cotton and an ethical supply chain. That drives us for sure. But what REALLY drives us is being able to give back and make a real impact. Not in some far-flung place, but in our local communities. Close to home.

We're legally compliant to raise donations through Work For Good. Transparency is king. So we don't do ambiguous donations from net profits which can literally be anything (or nothing).

We simply give 2% of every sale to a designated cause. You know exactly how much we'll donate on the cart page. We keep things fresh by changing the cause every quarter.

Sweatshops are everywhere. Not just in Asia, but even in the USA! Google 'California sweatshops' and you'll see what we mean. You'll realize that 'Made in the USA' doesn't always necessitate it's ethically made.

Unfair wages and excessive hours are all part and parcel of sweatshops. That's why many fast fashion brands can sell at ultra-low prices. They can easily sell a t-shirt for a few dollars when their garment workers are paid next to nothing. The quality is usually ridiculously poor too.

Worker exploitation and poor-quality throwaway fashion are our red lines. The factories we source from are all GOTS (Global Organic Textile Standard) certfied. That means a certifying body regularly inspects these factories to check their workers are paid livable wages, paid overtime and work in safe conditions. It also means they avoid rotten stuff like forced and child labor.

Because our workers are paid decently, we actually pay our suppliers more for a single t-shirt than what fast fashion brands sell for. But that's a small price to pay for an ethical supply chain and superior quality slow fashion that lasts wash after wash.

We don't do greenwashing. That's when a business misleads customers by falsely claiming to be ethical and friendly to the environment. Businesses wanting to jump onto the environmental bandwagon should prove how they're making a difference. That includes choosing a final production facility that ticks as many ethical boxes as possible.

We currently have 100% traceability of our final production and produce all of our clothes in one factory, Sree Balaji Intl. Dealing with one factory makes auditing and assessment much easier. We'll make our first yearly visit in July 2025 to assess how well they're doing.

FACTORY DATA

✅ Registrations: SEDEX, BSCI

✅ Certifications: GOTS. See certificate.

OEKO TEX. Renewing March 2025

✅ Number of workers: 106

✅ No child labor, no forced labor

✅ Lowest paid worker: 30% above legal minimum wage in Tamil Nadu

✅ Working week: 6 days, 48 hours per week

✅ Overtime: Paid at 2x

✅ Benefits: 50% discounted meals, free transportation to and from the factory

Fast fashion brands have deep pockets. They're so deep that they'll overbuy inventory, seduced by deep factory discounts for buying big quantities. A percentage of that order won't get sold. This unsold stock (deadstock) can end up in landfills or in incinerators. What a waste.

We hate waste, especially apparel waste. For us, less is always more. We only order by market demand, even if it means we have to pay more for limited quantities. This helps us to sell 100% of our inventory with zero waste, taking pressure off the supply chain.